Patient & Consumer



Patient consumer

  • Our objective is to provide valuable and innovative solutions in body care, cosmetics, and OTC products to our end users.

  • We research and invest focusing on top of the consumer pyramid representing 20% of the total Egyptian market (18+ mio) .



Consumer Awareness

  • Spreading a greater understanding and social awareness of possible unmet needs that may cause a personal burden.

  • We promote social awareness through ATL activities, social media, POS, merchandising, etc.

Healthcare Professionals

  • We develop close relationships when relevant with the healthcare professionals’ community. We rely on their expertise in providing fast, safe, effective and affordable solutions.


  • We select our customers (distributors) considering their accessibility to high end outlets.


  • Our focus is high end outlets in key potential geographical areas.