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Our objective is to provide valuable and innovative solutions in body care, cosmetics, and OTC products to our end users.
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We research and invest focusing on top of the consumer pyramid representing 20% of the total Egyptian market (18+ mio) .
Via
Consumer Awareness
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Spreading a greater understanding and social awareness of possible unmet needs that may cause a personal burden.
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We promote social awareness through ATL activities, social media, POS, merchandising, etc.
Healthcare Professionals
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We develop close relationships when relevant with the healthcare professionals’ community. We rely on their expertise in providing fast, safe, effective and affordable solutions.
Customers
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We select our customers (distributors) considering their accessibility to high end outlets.
Stores/outlets
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Our focus is high end outlets in key potential geographical areas.